Gold Heart Pin Campaign

The Gold Heart Pin Campaign is Variety International's signature fundraising endeavor worldwide. Chapters throughout the United States, Australia, New Zealand, Great Britain, Israel, Barbados, France and Canada participate in this Campaign.

Like Variety itself, the Gold Heart Campaign started simply and has since grown to become our signature fundraising initiative. It all began in England in 1991 with an idea from Variety International Board member Marsha Rae Ratcliff based on a children's storybook she had written. In 1999, through the dedication of a Los Angeles Board member Clark Woods, it was brought to the motion picture industry and has become a multi-million dollar Campaign that raises money for children in need around the world.

To promote the Gold Heart campaign in the United States, Variety partners with major motion picture theater chains. More than 2000 theaters around the country sell the pins and display promotional posters, counter cards, in-theatre slides, film trailers and other materials. During the 2005-2006 campaign, the in-theater promotional materials were seen over 440 million times. This partnership between Variety and the motion picture industry has raised $95 million dollars worldwide. Additionally, many local radio stations and cable channels support their local chapters by airing Gold Heart pin public service announcements.

To find out where the pins are sold, please contact the Variety office at 212-760-2777

Contact Variety for information