Each year Variety the Children's Charity of New York and WOR Radio hold an annual Radiothon with the legendary radio personality "Cousin Brucie" Morrow. Donations are collected from on-air auctions, supporters and generous listeners who pledge contributions to our organization.

On Thursday, March 4, 2010, "Cousin Brucie" and Variety the Children's Charity held its 15th Annual Radiothon on WOR-710 AM Radio from 8:00 AM to 6:00 PM. With the help of the WOR listeners and Variety supporters we raised the necessary money to help our kids this year! The 2010 Radiothon was full of excitement! We had many special guests including. Even Mayor Bloomberg called in and declared March 4, 2010, Variety the Children's Charity of New York Day in New York City!