“Cousin Brucie” hosts weekly music programs exclusively on SIRIUS XM Satellite Radio: Cruisin’ with Cousin Brucie on Wednesdays at 5 pm ET and Sundays at 11 am ET on Sirius XM Channel 5 and Cousin Brucie’s Rock & Roll Party 8 pm ET, on Channel 6.

Brooklyn-born Bruce Morrow joined SIRIUS Satellite Radio in 2005 and recently signed an exclusive multi-year deal which expanded his presence on SIRIUS XM. In addition to his two weekly shows, Cousin Brucie also hosts Sirius XM Specials throughout the year. 2007 also saw the release of Bruce Morrow’s first book Doo Wop: The Music, The Times, The Era (Sterling). The book, already in its second printing, is a comprehensive history of the distinctive Doo Wop music genre and lifestyles of the 50s and 60s. He recently completed his next book – to be published in the Fall of 2009.

Brucie has been a mainstay of New York hit radio for more than 40 years and has remained one of its most popular personalities. He has been a favorite on-air host on New York radio stations WINS, WABC-AM, and at WCBS-FM, which was the nation’s No.1 oldies station. It was at WINS where Bruce got his first professional break and where he gained his legendary nickname “Cousin Brucie.” The story goes that one night in 1959, an elderly woman found her way into the studio from which Morrow was broadcasting and asked him “Hey cousin, can you give me fifty cents?” Morrow complied and the endearing name “Cousin Brucie” was born.  

In 1961 Morrow left WINS for a one year stint on Miami radio. He returned to New York’s powerhouse WABC where he remained for 13 years. During that time he was the weekly host and producer of the famous Palisades Park rock and roll concerts. In August 1965, Morrow and Ed Sullivan had the distinction of introducing the Beatles at their Shea Stadium debut in New York.  

In 1974 he moved over to WNBC Radio and Television, and in 1977 Morrow formed the Sillerman Morrow Broadcasting Group, a company that purchased and operated eight radio stations and a major market television property. By 1984 the idea of “human radio” (as Bruce likes to call it), began to find its way back onto the airwaves. “Human radio” is something Morrow has always tried to bring to his listeners; Cousin Brucie creates an open interaction with his audience where listeners feel as if they are a part of the show. At this time he began at WCBS FM and in 1987 the “Cuz” went national with his Cruisin’ America weekly series that aired for 6 years. Also in1987, he had a feature role in the film Dirty Dancing. He brought his fresh, friendly and energetic sounds to WCBS-FM’s weekly five-hour music special, Cousin Brucie’s Saturday Night Oldies Party and to Cousin Brucie’s Yearbook - both New York traditions until June 3, 2005, when WCBS-FM switched formats.  

Morrow has received many honors throughout his career, most notably his induction into the National Association of Broadcasters’ Radio Hall of Fame, the Broadcasting & Cable Hall of Fame, the Radio Hall of Fame (Chicago), and the New York State Broadcasters Association Hall of Fame (2006), and has been honored for his on-air work by the Rock and Roll Hall of Fame and Museum. In 1994, the city of New York honored Morrow when Mayor Rudolph Guiliani named West 52nd Street Cousin Brucie Way.